LinkedIn outreach for coaches
For executive, career and business coaches who find clients on LinkedIn. Connect with the people you coach, stay in their feed, and follow up once. One account, $29 a month.
Who it's for
You sell a conversation first. People hire a coach they've seen around for a while, so you want a slow, steady stream of new connections in your niche and a way to stay in their feed.
- You run one LinkedIn account: yours.
- You have a niche: first-time managers, founders, people changing careers.
- You're patient. Outreach here is slow by design.
Not for selling a course to thousands. The caps are small on purpose, 20 requests a day, and messages go only to people who accepted.
An example rhythm
Connect, stay visible, then one message.
- 1
Find the people you coach
Search the lead finder for the titles your clients hold, such as Engineering Manager and Head of Engineering. Up to three titles are searched separately.
How Lead finder works - 2
Connect with a short template note
Say who you coach and why you'd like to connect. No offer, no link.
How Auto Connect works - 3
Like their posts as they appear
Run Auto Liker now and then. It likes recent posts by people in your lead list when they show up in your feed.
How Auto Liker works - 4
One message, weeks later
Run Message Sender with one useful thing: a question or a short resource. People who haven't accepted are skipped.
How Message Sender works - 5
Have the conversation yourself
Replies stay in LinkedIn. That's where coaching conversations start anyway.
- Template
- Hi {name}, I coach engineering managers through their first year leading a team. Would be good to connect and follow your work at {company}.
What the plan covers
One plan, $29 a month, or $20 a month paid yearly. 20 requests and 50 likes a day suit a quiet, steady presence, and 300 lead finds a month is more than a coach's list usually needs.
Paying yearly is $239, which works out at $20 a month. Paying every 3 or 6 months is $26 or $23 a month.
| Connection requests a day | 20 |
|---|---|
| Connection requests in any 7 days | 100 |
| Messages a day | 30 |
| Likes a day | 50 |
| Lead finds a month | 300 |
The plan connects one LinkedIn account. HeyReach lists $79 per sender and Expandi $99 per seat (public prices, November 2026). Both are built for agencies and teams running many LinkedIn accounts. If you run one account, you pay for one.
Be careful about
- Don't pitch in the connection note. Say who you work with and leave it there.
- Send one message, and make it useful rather than an offer.
- Auto Liker only sees posts in your feed, so it may not reach people you haven't connected with yet.
- Read your LinkedIn inbox every day and reply yourself. Messages are checked for a reply before they go out, but don't rely on that yet: keep follow-ups to one.
- Automation is against LinkedIn's terms. Caps and pacing reduce the risk to your account; they don't remove it.
The safety page explains the caps, pacing and stops in full, and the guide to daily limits and pacing helps you pick settings.
Questions
Can it book discovery calls for me?
Can it attach a PDF or workbook?
Does it post for me?
Is there a free trial?
Start with your work email.
14-day money-back guarantee on your first payment. Cancel any time.